Social Media Platforms

The Department of Engineering Services (DES) utilizes social media platforms for networking, marketing, and informing the public of DES' initiatives and accomplishments throughout California.

What is LinkedIn?

LinkedIn is the largest professional networking platform and is an essential recruitment tool for sourcing potential candidates for hiring managers. LinkedIn has over 500 million professional profiles, which means unlimited opportunities and connections.

Why should you create a LinkedIn profile?

• You can investigate companies and job openings and expand your network with just a few clicks.
• You can instantly connect with professionals and hiring managers.
• Hiring managers and recruiters can review your profile and connect with you for potential job opportunities.   
• You can search keywords and titles to better connect you with individuals that align with your mission.
• You can actively seek connections in your industry and expand your network.
• You can broadcast your brand and build trust and credibility with your professional community.
• It expands the reach of candidates much further than traditional job marketing practices.
• It provides a way to build relationships and networks by connecting with colleagues and individuals with similar interests.
• It allows you to brand yourself, your career, or your business.
• It allows one to view, access, and apply to current and available job openings.
  
  

How to create an effective profile

A key aspect for candidates and hiring managers is creating a customized, in-depth LinkedIn profile. This lets your audience know what you are specifically seeking, whether you are a candidate looking for a new opportunity or a business looking to hire new talent. It is essential to put in the time to create a profile that stands out and grabs your audience's attention. Your profile is where you can highlight your skills, experience, and education. Conversely, hiring managers can state their company's mission and values and advertise current job opportunities.

Steps to creating a LinkedIn profile:

1. Create a customized profile uniquely defined by your work experience, skills, and education.
2. Utilize the LinkedIn tool that measures profile depth and implement suggestions for increasing your profile visibility.
3. Use your profile's job descriptions to ensure the language aligns with your industry.
4. Add a photo and professional summary to engage LinkedIn members and give them better insight into your relevant experience.
5. Include a clear headline to increase traffic to your profile.
   
   

How to leverage LinkedIn when looking for a job

LinkedIn is a fantastic resource because it hosts unlimited network connections and job opportunities, and LinkedIn is an essential tool for both recruiters and candidates.

You can leverage LinkedIn by:

• Creating professional profile
• Joining relevant LinkedIn Groups
• Connecting with users in your industry or profession
• Accessing job posts
• Maintaining your contacts and connections
• Searching companies/departments/jobs/employees
• Fostering meaningful connections and relationships
• Helping yourself and boost your network