Specific Service (Business Logo) Sign Program

food logo panel sign example logo sign example

What is the Logo Program?

The program commonly referred to as "Business LOGO Signing Program", is designed to direct motorist not familiar with the area to "FUEL", "FOOD", "LODGING", "CAMPING", and "EV CHARGING" services at or near rural freeway interchanges.

Under the program, Caltrans will furnish, install, and maintain Specific Service Signs within the state highway right-of-way. The LOGO panels are provided by the business.

Specific Service Signs identify the types of services available at the next rural freeway off-ramp. Signs can contain one or more types of service categories:

  • FUEL
  • FOOD

Specific Service Signs have a blue background with a white border and legend. There are two types of Specific Service Signs:

  • Specific Informational Signs: installed on the main line of the freeway (along the lanes of the freeway)
  • Supplemental Directional Signs: placed on the off-ramp
    (This is a smaller version of the larger freeway sign, and may include mileage and an arrow directing motorists to the appropriate direction of travel.)

Does my business qualify?

A business whose primary and principal source of revenue is from the sale of goods, products, or services which fall within the service categories of "FUEL", "FOOD", "LODGING", "CAMPING", and "EV CHARGING", and qualify for signing under the LOGO program rules and regulations.

Who do I contact?

To find out if your business can qualify, it is recommended that you contact the LOGO Coordinator in the Caltrans district in which the sign will be installed.

What is the cost?

LOGO panels must be fabricated and delivered to Caltrans by the applicant.

Caltrans Installs the sign(s)

ANNUAL PERMIT FEES cover the cost of administering and processing the permit:
$100.00 for each panel, in each direction

ANNUAL RENTAL FEES cover the cost of maintaining the panel and the sign:
$250.00 for each panel, in each direction

SERVICE FEES cover the cost of installing, covering, removing, reinstalling, or replacing a business logo panel:
$100.00 for main line / $50.00 for off-ramp

TRANSFER FEE is required for any change in ownership, for each permit:
$50.00 for each permit

A typical initial cost* for one business LOGO panel would be:
$100.00 - Annual permit fee
$250.00 - Annual rental fee

Totaling: $350.00 Minimal cost per business LOGO panel installation per direction
*plus $50.00 per Supplemental Directional Sign when, or if required.