By Loren Magaña
Manager, Caltrans Stormwater Campaign
Caltrans Stormwater Program’s public education campaign, “Let’s Change This to That,” just launched the next iteration of the campaign creative, taking a deeper dive into the previously released pollutants of concern and what communities across the state can do to help.
The pollutants include bacteria, pesticides, nutrients, metals, litter and sediments.
The statewide campaign is running through June 30 and includes billboards, radio ads, streaming TV ads, digital executions, print articles, gas-pump toppers, posters in highly trafficked areas, paid and organic social media, influencer videos and several summertime strategic partnerships, including the San Francisco Giants’ Triple-A minor league team, the Sacramento River Cats.
Recently, the campaign was presented with the “Award of Distinction” as one of the Top 5 public information campaigns in the state for excellence in public information and communication at the annual California Public Information (CAPIO) Awards in Monterey.
Additional resources and information about the campaign, as well as information about local cleanups can be found at: About Stormwater | Caltrans. Please contact Loren Magaña, Loren.Magana@DOT.CA.GOV for more information.