Cal-ITP Market Sounding

About the Market Sounding

California is one of the leading economies in the world, and home to many of the private sector’s new mobility and financial innovators, as well as the largest and most complex public transportation system in the United States.

Today, residents and visitors face a disaggregated public transportation network that is often not as friendly to use as it might be, is costly to operate and that faces new competition for ridership in many places. To address these issues, and improve the current mobility system, the California State Transportation Agency (CalSTA) and its partners are engaged in an initiative to facilitate easy and accessible travel planning and payments across California. The California Integrated Travel Project (Cal-ITP) is dedicated to making travel simpler and cost-effective for all.

CalSTA, Caltrans, and their regional and local partners are conducting a Market Sounding exercise with the purpose of collecting written information about the knowledge and capabilities of various market players and industry professionals. The main focus of the Market Sounding is payment systems: how a statewide effort could simplify and remove friction from fare payment in California. However, where a payment system interfaces and interacts with other key areas such as mobility service data, or wayfinding, these are considered in scope of the market sounding.

Cal-ITP partners hosted a Market Sounding kick-off event for interested parties on Thursday, August 15, 2019 at the Market Square Studio in the Twitter building, 1355 Market Street, in San Francisco. At this event, Chad Edison, Deputy Secretary for Transportation at California State Transportation Agency, and project consultant Jeroen Kok, Rebel Group, presented Cal-ITP goals, the Market Sounding process and took questions. Questions were, and are, encouraged via email to

The Market Sounding Document consists of an invitation letter to market parties; background information about Cal-ITP and the Market Sounding process; and the response format document (guidance for answering the questionnaire, company background information sheet as well as questions and response template). The Market Sounding Document was published on August 8, by Caltrans. All interested market parties are welcome to respond.

Download the Market Sounding Document

What's New

Download the Market Sounding Report – Published October 31, 2019.

Questions and Clarification

We opened the Market Sounding to written questions via email to through August 20, 2019 by 3:00 p.m. PST.  Every question and answer will be distributed to all respondents via email.

Submission of Response

We ask interested parties to submit their answers in a predetermined response format (Appendix A of Cal-ITP Market Sounding Document) before 3:00 p.m. PST on Friday, August 30, 2019.

Please submit your response and upload documents by email to

A file size limitation is set at 25MB per attachment and 50MB per email message.

Contact Us

In case you have any questions or comments, please do not hesitate to reach out to us: