California is one of the leading economies in the world, and home to many of the private sector’s new mobility and financial innovators, as well as the largest and most complex public transportation system in the United States.
Today, residents and visitors face a disaggregated public transportation network that is often not as friendly to use as it might be, is costly to operate and that faces new competition for ridership in many places. To address these issues, and improve the current mobility system, the California State Transportation Agency (CalSTA) and its partners are engaged in an initiative to facilitate easy and accessible travel planning and payments across California. The California Integrated Travel Project (Cal-ITP) is dedicated to making travel simpler and cost-effective for all.
Market Sounding Report – Published October 31, 2019.
Feasibility Study – Published April 24, 2020.
CalSTA, Caltrans, and their regional and local partners conducted a Market Sounding exercise with the purpose of collecting written informationj about the knowledge and capabilities of various market players and industry professionals. The main focus of the Market Sounding was payment systems: how a statewide effort could simplify and remove friction from fare payment in California. However, where a payment system interfaces and interacts with other key areas such as mobility service data, or wayfinding, these were considered in scope of the market sounding.
Cal-ITP partners hosted a Market Sounding kick-off event for interested parties on Thursday, August 15, 2019 at the Market Square Studio in the Twitter building, 1355 Market Street, in San Francisco. At this event, Chad Edison, Deputy Secretary for Transportation at California State Transportation Agency, and project consultant Jeroen Kok, Rebel Group, presented Cal-ITP goals, the Market Sounding process and took questions.
Download the Market Sounding Report – Published October 31, 2019.
As a result of the Market Sounding, nine potential initiatives were identified that Cal-ITP could deploy to meet its objectives. These nine initiatives have since been further refined into three concrete and realistic initiatives, some of which have multiple components. These three initiatives are:
- Ensure access to reliable and accurate transit information;
- Reduce friction in payments; and
- Create a statewide eligibility verification program.
While the potential benefits of implementing these initiatives have already been identified, an analysis was needed to fully assess the financial and economic benefits of implementing each of these initiatives.
Download the Feasibility Study – Published April 24, 2020.
Contact the California Integrated Travel Project (Cal-ITP).