California Department of Transportation

Division of Rail

Amtrak California Logo 

Marketing Branch

  • Develops marketing and public relations activities to increase ridership and revenue on state-supported intercity passenger rail and connecting Thruway bus service known as Amtrak California
  • Increases onboard food and beverage sales through specialized marketing
  • Conducts market research, including ridership, revenue modeling and passenger surveys
  • Improves passenger information (stations, on-board, online, and marketing collaterals)
  • Develops and maintains the Amtrak California web site
  • Promotes rail safety education in conjunction with California Operation Lifesaver to increase awareness and reduce avoidable rail-related injuries and fatalities


Commercial -  "Wi-Fi-nally"  Free Wi-Fi on every train

Commerical - "Flyover"  California is not a flyover state

Commercial - "Go Green" - Reduce your carbon footprint

Commercial - "Amtrak California Coast" (Pacific Surfliner)

Commercial - "Amtrak California Vineyard" (San Joaquin)