California Department of Transportation
Date: November 2, 2012
Contact: Tamie McGowen
Phone: (916) 657-5060
CALTRANS, PARTNERS EDUCATE HIGH SCHOOL STUDENTS ABOUT RAIL SAFETY THROUGH FACEBOOK
SACRAMENTO - Caltrans, in partnership with Amtrak and Operation Lifesaver, today announced an interactive educational application on Facebook. “The Mysterious Adventure” encourages high school students to “Be Track Smart” near railroad tracks.
This unique campaign educates students about rail safety to reduce the number of rail-related incidents and fatalities in California. They can create an adventure for themselves and share the game with their Facebook friends.
“Safety is Caltrans’ top priority, and it is critical that students, particularly new drivers, grasp the significance of rail safety when approaching railroad crossings,” said Caltrans Director Malcolm Dougherty. “By sharing the ‘Be Track Smart’ safety message through social media, we reach the online generation.”
Students at high schools located near railroad tracks are being targeted with posters in schools, appearing through August 2013. As an added incentive, “The Mysterious Adventure” rail safety experience culminates in a monthly drawing where students may enter for a chance to win four Amtrak California tickets, courtesy of Amtrak.
Approximately 90 unnecessary rail fatalities occur annually in California, according to California Operation Lifesaver.
“Since 1972, our lifesaving rail safety message has promoted obeying laws and staying away from railroad tracks, which are private property,” said California Operation Lifesaver Executive Director Pete Aadland. “California Operation Lifesaver is thrilled to work with Caltrans utilizing new media approaches to reach a defined segment of our target market.”
To learn more about Caltrans’ “Be Track Smart” Rail Safety campaign or for “The Mysterious Adventure” terms and conditions, visit www.amtrakcalifornia.com/themysteriousadventure.
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