California Department of Transportation
 

California Department of Transportation

Headquarters - Public Affairs Office
Caltrans Tamie McGowen (916) 919-3357

May 26 , 2006  

CALTRANS AND PARTNERS LAUNCH REST STOP CAMPAIGN AGAINST DRUNK DRIVERS

Sacramento –The California Department of Transportation (Caltrans) announced today that state roadside rest stops are being enlisted into the battle against alcohol-impaired driving in California, just in time for the start of the busy summer driving season. More than 100 million motorists visit the roadside rest stops in California each year.

At simultaneous news conferences and public education events held at various locations around the state, departments within the state Business, Transportation and Housing Agency--Caltrans, the California Highway Patrol (CHP), the Office of Traffic Safety (OTS), the Department of Motor Vehicles (DMV) and the Department of Alcoholic Beverage Control announced that signs are being posted at all rest stops urging the public to report suspected drunk drivers by calling 911.

“Increasing road safety for motorists and workers is very important to Caltrans and its partners,” said Caltrans Director Will Kempton. “We partnered with these public safety operations in fiscal year 2004-05 to reduce holiday season deaths from traffic collisions by 26 percent. We’re looking for that level of success with this program again this year.”

CHP Commissioner Mike Brown explained that the CHP welcomes calls from motorists who see someone who appears to be driving under the influence. “Until now, most drunk drivers thought they only had to watch out for our CHP units in their rear view mirror. Now they are on notice that they can be reported by anyone. Everyone can be a part of the solution by helping enforce safety laws to save lives endangered by drivers under the influence.”

“The Office of Traffic Safety is proud to partner with CHP, Caltrans and our key stakeholders in a campaign that is crucial in the fight against drunk driving,” said OTS Director Christopher Murphy, whose office is funding the signs. As the summer driving season unfolds, one call to 911 can save many lives. Drunk drivers are like lightning – you never know where they may strike next.”

Mothers Against Drunk Driving (MADD) also joined the news conferences and is participating in the statewide public education events.

Supporting the effort, posters and brochures designed by middle- and high-school students will be on display at all rest stops, providing a unique viewpoint that teens have regarding impaired driving. They will also be displayed at DMV offices across California as well as at schools, fairs and other community events. The winning designs come from a contest sponsored by the California Friday Night Live Partnership. California Department of Alcohol and Drug Programs (ADP) contributed resources to print the posters and brochures. PennySaver publications are also joining in the fight by running the messages in available space at no charge in their publications.

“These signs and posters are one way of enlisting all Californians to combat the danger of drinking and driving, by giving them an easy way to report offenders and to make our highways safer,” said Caltrans Director Will Kempton.

VIDEO FEED INCLUDES:

Highway Traffic
Traffic Entering Rest Stop
“Call 911” sign, people stopping to look
Brochure with student art
Winning Poster
Audio Interview with poster contest winner:
Brittany Barlow, age 15, of Boron, California

SATELLITE FEED:

1:00 – 1:15 pm (PACIFIC) Friday May 26, 2006
KU BAND SBS6 / transponder 5 full analog
SBS6 is located at 74 degrees
Transponder 5 is received horizontally at 11823 MHz
For technical information contact:
PACSAT (916) 446-7890

Caltrans Roadside Rest Stop Anti-DUI Public Awareness Campaign Background Information [ Word ]